Measure what matters on the shop floor
Every guest WiFi connection is a data point. Across every venue, every hardware vendor, normalized into a single queryable format that your AI agents understand.
The challenges
Foot traffic is invisible
Door counters give you a number. They cannot tell you how long shoppers stayed, which departments they visited, or whether they came back next week. WiFi data can.
Store layout optimization is guesswork
Merchandising teams rearrange floors based on intuition. Without zone-level dwell data, there is no way to measure whether a new layout actually increased engagement.
Multi-location comparison is manual
Regional managers spend hours pulling reports from different dashboards to compare store performance. Different hardware at each location makes this worse.
How GuestNetworks solves it
Zone-level dwell analytics
Map WiFi access points to store zones. Measure average dwell time per department, track shopper flow between zones, and identify dead spots with real data.
Visit-to-purchase conversion
Correlate WiFi connection events with POS transactions. Measure what percentage of foot traffic converts, and how conversion varies by time of day, day of week, or season.
Portfolio-wide benchmarking
Compare occupancy, dwell time, and repeat visit rates across every store in your chain through a single API. Identify top performers and underperformers instantly.
Camera-based path analytics
ONVIF feeds normalized into the same dwell schema as WiFi.
ROI Calculator
An 800-visitor/day retail location capturing 25% of devices and correlating with $42 average basket size tracks $3M+ in attributable annual revenue.
Key metrics you will track
Popular connectors for retail
National retailer reduces dead zones by 40% in 6 weeks
A 45-location fashion retailer across the Midwest
Zone-level dwell analytics revealed that the back-left quadrant of most stores received less than 4% of foot traffic. After relocating high-margin accessories to the path between entry and fitting rooms, the retailer saw a 12% lift in accessories revenue chain-wide.
“We spent years guessing which layouts worked. Now we test a layout and measure the result in the same week.”
Ready to see your stores clearly?
Start with one location. Get zone-level analytics in minutes. Scale across your chain.